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ARK is an acronym for act of random kindness. As you wear this bracelet let it be a simple reminder that you have the power to change lives through acts of random kindness. What ARK will you do today?
The original ARK Bracelet was designed by our co-founder Kevin Smith as a casual and clever way to spread kindness.
Now we are excited to bring you the new Stretch + Stack Collection — a fresh take on the beloved ARK Bracelet you already know and love. Thoughtfully designed for everyday wear, each bracelet is meant to mix, match, and layer your story of kindness. Meticulously crafted with premium mini seed beads — not your typical size, but a refined, smaller bead that adds a delicate, feminine touch — and strung on a durable, reinforced stretch cord, each piece offers a finer quality and smoother finish than standard stretch styles. Every bracelet is beautifully completed with a petite silver charm engraved with our signature ARK inscription — a timeless detail that sets this collection apart.